What HEX colors are in the Ruby Charm palette?

The Ruby Charm palette uses #1D1131, #63277C, #D468D1, #E8D2EF. Its highest-contrast pair is 12.66:1.

Is the Ruby Charm palette accessible for text?

Use #1D1131 on #63277C for the strongest contrast. Always check the WCAG ratio before setting body copy.

#1D1131

#63277C

#D468D1

#E8D2EF

Ruby Charm

Ruby Charm is a cool high contrast palette built with black, purple, violet pink tones. Copy the HEX codes, download the palette image, save it to your collection, or open related palettes below.

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#1D1131

Black

#63277C

Purple

#D468D1

Violet pink

#E8D2EF

Violet pink

MoodPolished moodPremium, refined, and suited for strong visual presence.

ContrastHigh contrastHelps decide how to use text, buttons, and backgrounds.

Main tonesblack, purple, violet pinkThe strongest color families in this palette.

Best fitPremium brandsFashion, product, and editorial design.

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Use this palette for

Ruby Charm gold detail Black boutique layout Purple premium identity Cool product packaging Luxury palettes Soft beauty colors

Pairing tips

Background

Use #E8D2EF for soft sections, cards, or open space.

Text and headings

Use #63277C or a deeper nearby shade for readable type.

Accent color

Use #D468D1 for buttons, labels, icons, or small highlights.

CSS variables

:root {
  --palette-color-1: #1D1131;
  --palette-color-2: #63277C;
  --palette-color-3: #D468D1;
  --palette-color-4: #E8D2EF;
}

Ruby Charm colour names and contrast

Every value on this page is calculated from this palette's own HEX codes. The closest CSS named colour tells you what to call each shade, relative luminance shows how light or dark it truly is, and the contrast table shows which pairs are safe to set text in.

Swatch reference

Swatch	Closest named colour	Match	Luminance	Hue
#1D1131	Ink	43 RGB pts	0.009	263°
#63277C	Rebecca Purple	56 RGB pts	0.056	282°
#D468D1	Orchid	20 RGB pts	0.285	302°
#E8D2EF	Gainsboro	42 RGB pts	0.695	286°

Contrast ratios (WCAG 2.1)

Colour pair	Ratio	Body text	Large text
#1D1131 on #E8D2EF	12.66:1	AAA	AAA
#63277C on #E8D2EF	7.05:1	AAA	AAA
#1D1131 on #D468D1	5.69:1	AA	AAA
#63277C on #D468D1	3.17:1	fail	AA
#D468D1 on #E8D2EF	2.22:1	fail	fail
#1D1131 on #63277C	1.79:1	fail	fail

What this means in practice

Highest contrast: #1D1131 against #E8D2EF at 12.66:1 — the safest pair here for body copy.
Lowest contrast: #1D1131 against #63277C at 1.79:1 — decorative use only, it does not meet WCAG AA for text.
Darkest colour: #1D1131 (Ink, luminance 0.009) — the natural choice for headings.
Lightest colour: #E8D2EF (Gainsboro, luminance 0.695) — best used for backgrounds.
Hue spread: 39° across 4 of 4 colours, which makes this a analogous palette.
Text recommendation: set type in #1D1131 on a #E8D2EF background, and reserve #1D1131 for borders, icons or accents.

FAQ

What type of palette is Ruby Charm?

It is a cool high contrast color palette with black, purple, violet pink tones.

Can this palette work for websites?

Yes. Use the lightest color for backgrounds, deeper colors for text, and mid tones for buttons or accents. Check the contrast table above before setting body copy.

Can I copy the HEX colors?

Yes. Use the copy buttons for the full palette or for a single color row.